Skincare Packaging Design and Branding

Simply Skincare

Simply Skincare believes the less ingredients involved, the better. They believe in only the use of natural ingredients and promote natural beauty.

Target Audience: Health-conscious Gen Z and Millennial females who love taking care of their skin

For this project, I created a custom text-based logo, color palette, packaging design, and graphic ad for an all natural four-step skincare routine including five different products and a box. Everything was created in Adobe Illustrator and Photoshop.

Style Guide:

The color scheme and overall design was created to appeal to the target audience, I chose a clean, simple, elegant look. To stay well branded and emphasize the importance of the products being all natural, I chose to show the word "Simply" followed by the product type. I also made sure the step number for each product was clearly labeled.

Packaging design for a four-step routine including cleanser, toner, serum, and moisturizer along with face masks and a box: